Bandersnatch : what purpose did not attract users ? Netflix reveals the figures

What brand of cereal has won the favors of the public ? What end has not been privileged ? Netflix communicates the numbers and enthusiasm for the future of the stories interactive. Netflix Netflix, and the numbers have always been a tricky subject, and even an open secret, the giant of the streaming not being particularly partageur, except for advertising of historical records. Only the firm has decided to communicate more with Bandersnatch, the episode interactive Black Mirror.

On the biggest day of Stefan”s life, over 60% of his friends from the future fed him Frosties.— Black Mirror (@blackmirror) 17 January 2019

As a logical consequence after having shared our choice on the social networks, Netflix decides to offer a small return of experience in providing some figures on the tracks favoured or neglected. Thus, we learn that more than 60% of the users have preferred the Frosties with Sugar Puffs or that 73% have chosen to accept the work Tuckersoft. More interesting, was revealed on Twitter the end the least popular :

Relax. It’s hard to predict the future!

And it’s even more difficult to change the past.

Out of the 5 main endings, the one where Stefan goes on the train with his mum *fights tears* was the path least traveled.https://t. co/NhxbbmSzZj — NX (@NXOnNetflix) 17 January 2019

A priori, the users do not have privileged emotion. In fact, no redemption for Stefan, the end, where he joined his mother to take the famous train has not won the vote and is the one that saves the results of the leaner.

In revealing these figures, Reed Hastings and Netflix may want to be transparent. A probable answer to the questions raised by some critics who were able to see in this succession of multiple-choice questions as a means to target a little more of our choices in order to refine the algorithms, or communicate such information to partner brands. One side of a paradox when we know that Black Mirror owes its reputation to the warning regular of technological change on our societies.

Ted Sarandos, head of content on Netflix, can celebrate the success of the experience Bandersnatch and begin to envision a future for future stories interactive, stating that several authors “salivaient” already on the new opportunities that were available to them. The only question for the managers of the firm is to know if the success depends on the experience itself or the fact that it worked particularly well with the universe of Black Mirror . Ted Sarandos has “a hunch that it could work with different types of stories, “and that” some of the greatest authors seemed inclined to address “. Netflix has developed its own computer program to facilitate the creation of different branches of narrative. There is little doubt that the experience will be renewed in one form or another. Check out all the easter eggs and winks to the previous episodes of Black Mirror : See the slide show slide show Black Mirror Bandersnatch : all the easter eggs and winks to previous episodes and 10 photos

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